Who owns a manufacturer's brand?

The ownership of a manufacturer's brand lies with the product manufacturer or retailer because they are the ones who create and promote the brand to the market. A manufacturer invests significant resources into developing the brand identity, packaging, marketing strategies, and establishing the overall brand positioning in the marketplace. The brand represents the manufacturer's promise to deliver specific quality and value to consumers.

Additionally, a manufacturer has the legal rights to the trademark and other intellectual property associated with the brand, allowing them to control how the brand is represented and safeguarded in the market. This ownership facilitates brand loyalty and recognition, which are crucial for competitive advantage.

In contrast, a private retailer does not own the brand they sell; they simply retail products from various manufacturers. Government entities and consumer groups also do not possess ownership of a manufacturer's brand, as their roles typically involve regulation or advocacy rather than brand creation and management.