Which type of new product category is described as a product invention?

The category described as a product invention is characterized by the introduction of a completely new idea to the market, which significantly transforms consumer behavior and creates new consumption patterns. This definition aligns with what is referred to as a discontinuous product.

Discontinuous products are fundamentally different from existing products and often require consumers to learn new behaviors and adopt new practices. For instance, the introduction of the personal computer or digital cameras are examples of discontinuous innovations, as they were not merely improvements or modifications of existing products but entirely new concepts that replaced old ways of interacting with technology.

On the other hand, continuous products are those that offer minor improvements or updates to existing products, such as changes in flavors or branding. Dynamically continuous products represent a moderate change that still requires some adjustment from consumers but does not fundamentally alter their behavior. Incremental products refer to slight modifications of existing products, enhancing features or performance without dramatically changing how consumers engage with them.

In summary, a discontinuous product stands out as a true innovation that introduces a new category, thereby confirming its designation as a product invention.