Which product category adds features or improvements to existing products?

The correct choice for identifying a product category that adds features or improvements to existing products is incremental product. This category refers to small, continuous improvements or enhancements made to existing products rather than creating an entirely new product or making significant changes.

Incremental products represent a strategy of refining and upgrading what is already on the market, allowing businesses to retain customer interest and loyalty while gradually improving performance, usability, or design. This contrasts with other categories like discontinuous products, which introduce completely new innovations that disrupt existing markets, and dynamically continuous products, which involve significant changes but still retain some connection to existing products. Continuous products imply that no significant changes or improvements are made, hence not aligning with the nature of adding features.

By focusing on incremental enhancements, companies can effectively meet customer needs without the risk and uncertainty associated with launching entirely new products, ensuring a smoother evolution of their product line.