Which of the following is a benefit of product packaging for convenience?

Product packaging that improves functionality for easier use is crucial because it enhances the consumer experience by making the product more accessible and convenient. When packaging is designed thoughtfully, it can provide features like easy-open tops, resealable closures, or user-friendly dispensing methods. This not only assists customers in using the product with greater ease but also can lead to increased customer satisfaction and loyalty.

In contrast, packaging that makes products more expensive, complicates storage, or reduces brand equity does not align with the concept of convenience. Effective packaging should streamline the user experience rather than hinder it, which reflects why improving functionality through packaging is seen as a significant benefit.