Which of the following is NOT a step in the New Product Development Process?

Brand Positioning is not considered a formal step in the New Product Development Process. The primary stages typically include concept development, market testing, and business analysis, all of which contribute directly to the development and introduction of a new product into the market.

Concept development involves transforming a product idea into a detailed concept that addresses customer needs and market demands. Market testing is crucial as it allows the company to evaluate the product’s performance, gain feedback from consumers, and make any necessary adjustments before a full-scale launch. Business analysis, on the other hand, assesses the product’s commercial viability, including its potential sales, costs, and profits, ensuring that the new offering aligns with overall business objectives.

Brand positioning, while an essential marketing strategy to differentiate a product in the marketplace, falls outside the sequential steps of developing a new product. It focuses more on how the product should be perceived in relation to competitors and is typically addressed after the product has been developed and is ready for market entry.