Which of the following is the final step in the New Product Development Process?

The final step in the New Product Development Process is commercialization. This stage involves launching the product in the market after it has undergone various earlier stages, such as idea generation, market testing, and business analysis. Commercialization entails not only the actual market introduction but also the planning and execution of marketing strategies, production, and distribution to ensure the product's success in the marketplace.

In this stage, companies focus on building awareness, creating promotional strategies, setting pricing, and establishing distribution channels. Feedback from the market may also influence ongoing marketing adjustments. This culmination makes commercialization critical, as it represents the transition from concept to a fully available product for consumers. The preceding steps, while essential for the development process, are focused on refining the idea, assessing feasibility, and testing the market before the actual launch occurs.