Which of the following is NOT a step in the commercialization process for a new product?

The commercialization process for a new product typically encompasses several critical steps aimed at successfully launching a product into the market. Key components of this process include sales training, where sales teams are educated on the features and benefits of the new product; trade announcements, which are strategic communications aimed at informing distributors and retailers about the product launch; and advertising, which promotes the product to the target market and builds brand awareness.

Profit sharing, while important in some business models and partnerships, is not a standard step in the commercialization process for a new product. It does not directly relate to the launch or promotion of the product itself but rather pertains to financial distribution mechanisms that may occur after a product is in the market. The focus of commercialization is on ensuring the product is ready and effectively marketed to maximize its success upon entry into the market.