Which of the following is NOT a type of brand name?

A franchise brand is a type of business model rather than a brand name category. In the context of marketing, brand names typically fall into several recognized categories that include manufacturers' brands, private brands, and co-brands.

Manufacturer's brands are those owned by the producer of the goods, like national brands you see in stores, while private brands are those created and marketed by a retailer under its own name. Co-branding involves the collaboration of two brands to create a product that highlights both brand identities.

Franchise branding, on the other hand, refers to a licensing agreement where a franchisee can operate under the franchisor's brand name and system, which encompasses the broader business strategy rather than just the brand name itself. Thus, it does not fit the traditional definitions of brand name types like the other options do.