Which of the following is an example of a Private Family Brand?

The correct answer highlights a brand associated with a specific retailer or organization that offers products exclusively under its own label, designed to create brand loyalty and a unique product identity. A Private Family Brand is typically owned by a retailer or a specific entity that markets these products independently from national brands.

In this context, Craftsman is a well-known brand that is used by the retailer Sears, and it aligns with the definition of a Private Family Brand. This brand's products are tailored to the retailer's customer base and generally focus on quality while maintaining competitive prices. In this case, Craftsman products are often found only at Sears and specific home improvement retailers under the brand name associated with them.

The other options do not fit as Private Family Brands. Rice Krispies is a national brand owned by Kellogg's, aimed at a broader market. Ol' Roy, while a private label, is specific to Walmart but isn't recognized as part of a family branding strategy. ASU Polytechnic, while related to Arizona State University, does not represent a product brand but rather an educational institution and thus does not classify as a Private Family Brand.