Which of the following best describes the interaction between internal and external marketing?

The interaction between internal and external marketing is best described by the idea that they should be aligned for optimal service delivery. Internal marketing focuses on motivating and ensuring that employees understand the organization's goals, values, and practices. This internal alignment is essential because when employees are engaged and informed, they are more likely to provide better service to customers, thereby positively impacting external marketing efforts.

When internal and external marketing strategies are aligned, employees become effective ambassadors of the brand, enhancing customer experiences and fostering customer loyalty. This synergy ensures that what is promised in external marketing campaigns can be fulfilled internally through motivated staff who understand and support the company's values and objectives. Therefore, this alignment is crucial for achieving sustainable business performance and customer satisfaction.