Which factor allows consumers to try a product on a limited basis?

The factor that allows consumers to try a product on a limited basis is trialability. This concept refers to the degree to which a new product can be experimented with on a limited basis before widespread adoption. If a product has high trialability, consumers can test it out, often leading to increased comfort and reduced perceived risk when making a purchasing decision. For example, many software products offer free trials, or food products may be available as samples in stores, encouraging customers to try them without making a full commitment. This aspect significantly influences consumer acceptance and can lead to higher sales conversions after the trial period.

In contrast, complexity relates to how difficult a product is to understand or use, which may discourage adoption rather than encourage testing. Relative advantage considers how much better a product is compared to existing options, impacting purchasing decisions but not specifically focused on the trial aspect. Compliance refers to the extent to which people adhere to regulations or standards, which does not encompass the idea of product trials. These concepts do not directly address the opportunity for consumers to test a product before fully committing, which is why trialability is the key factor here.