Which element is NOT part of the Brand Resonance Pyramid?

The Brand Resonance Pyramid is a framework that outlines the stages of brand development, emphasizing how consumers build relationships with a brand. The pyramid consists of several key elements, including salience, performance/imagery, judgments/feelings, and resonance. Each of these elements reflects a different aspect of the brand relationship.

Salience refers to the brand's presence and awareness in the consumer's mind. Performance and imagery encompass the functional benefits and the emotional connections created by the brand. Judgments and feelings reflect consumers' evaluations and emotional responses to the brand, shaping their overall perception.

Brand equity, on the other hand, is a broader concept that represents the value a brand adds to a product or service based on consumer perceptions, experiences, and associations. While brand equity is undoubtedly influenced by the elements in the Brand Resonance Pyramid, it is not a specific component of the pyramid itself. Instead, it is an outcome or measure of the effectiveness of the elements within the pyramid as they develop consumer-brand relationships. Thus, brand equity does not belong to the defined stages or elements within the Brand Resonance Pyramid, making it the correct answer to the question.