Which dimension of the BAV Model refers to the defining characteristics that make a brand distinct from its competitors?

The dimension of the BAV Model that refers to the defining characteristics that make a brand distinct from its competitors is differentiation. This aspect emphasizes how a brand stands out in the marketplace based on its unique offerings, attributes, or customer perceptions. Differentiation is crucial because it helps create a clear and compelling identity for the brand, allowing it to attract and retain customers who see value in what sets it apart.

In the context of branding, differentiation goes beyond just product features; it also encompasses emotional and experiential elements that resonate with the target audience. A strong differentiator can lead to increased brand loyalty, as consumers are more likely to choose a brand that they perceive as unique and aligned with their personal values or lifestyle.