The dimension that is not typically surveyed in the Brand Asset Valuator (BAV) Model is market penetration. The BAV Model primarily focuses on assessing brand equity through various dimensions, such as brand strength, brand relevance, and consumer loyalty. Specifically, brand strength evaluates the brand's ability to influence the marketplace and consumer choice, brand relevance measures the brand's connection and importance to consumers, and consumer loyalty indicates the degree of commitment and repeat behavior exhibited by customers toward the brand.
Market penetration, on the other hand, refers to the percentage of potential customers within a market that a brand successfully reaches. While understanding market penetration is important for overall business strategy and performance, it is not a direct focus within the BAV's assessments of brand health or equity. The BAV Model is more concerned with the intangible aspects of brand perception and consumer behavior rather than concrete metrics of market share or penetration levels, making this dimension not a typical element of the model's surveys.