Which brand uses a tangible symbol, like the rock of Gibraltar, to represent stability?

The use of a tangible symbol in branding serves to convey key attributes of the brand, such as stability, reliability, and strength. Prudential utilizes the rock of Gibraltar as its iconic symbol, which effectively communicates a message of security and permanence. This association is designed to reassure customers that their investments in insurance and financial products with Prudential are safe and dependable, much like the enduring nature of the rock.

In contrast, while other brands also employ memorable symbols or mascots, they may focus on different themes. For example, Geico uses a gecko to emphasize friendliness and approachability, while Allstate features the "Mayhem" character to underscore the unpredictability of life and the importance of being prepared. Aflac, on the other hand, centers its branding around the duck to highlight the brand's quirky and humorous side, primarily promoting its supplemental insurance services. Each of these brands has cultivated its own identity through different symbols and messaging that align with their brand characteristics and target audiences.