Which brand strategy describes manufacturers having products in different retailers?

The manufacturer brand strategy involves a situation where manufacturers sell their products under their own brand name through various retail channels. This strategy allows manufacturers to leverage their brand equity and recognition across different retailers, ensuring that they can control the marketing and messaging of their products directly. By distributing through multiple retailers, manufacturers can reach a broader audience and enhance brand visibility.

This strategy contrasts with private brand strategies, where retailers sell products under their own brand names, often sourced from manufacturers. Franchise branding involves a contractual arrangement that allows a franchisee to operate under a franchisor's brand, which differs significantly in terms of branding and distribution. Co-branding, on the other hand, refers to a partnership between two brands to create a product or service that features both brands, which is a distinct concept from simply having products in different retail outlets.

By choosing a manufacturer brand strategy, businesses aim to establish a strong brand presence and consumer loyalty, as they retain control over the branding while distributing through various retailers to maximize accessibility and sales potential.