What is true about a manufacturer's individual brand like Tide?

A manufacturer's individual brand, such as Tide, is designed to stand alone and operate independently of the company's name. This means that consumers recognize and identify Tide as a distinctive brand for laundry detergent without necessarily needing to know or see the parent company's name, Procter & Gamble, prominently featured. The strength of an individual brand lies in its ability to establish a unique identity in the marketplace, often through targeted marketing and branding strategies that emphasize its qualities, values, and consumer trust.

Individual brands like Tide often cultivate their own reputation and customer loyalty, which can be quite powerful, allowing them to thrive independently in their respective markets. This independence also enables manufacturers to develop multiple individual brands under their umbrella, each tailored to meet specific consumer needs while still contributing to the overall strength of the parent company.

The other options misrepresent aspects of individual branding. While some brands may include the company name on the label, this is more characteristic of corporate brands or product lines. Additionally, the notion that individual brands are only sold online, or strictly through discount retailers, does not capture the broader distribution strategies that many successful brands employ, including grocery stores and other retail outlets.