What is the name of the graphic representation used by the BAV Model?

The BAV Model, which stands for BrandAsset Valuator, uses the term "BAV Power Grid" to describe its graphic representation. This grid illustrates the positioning of brands based on their strength and stature, effectively helping marketers and brand managers to analyze brand performance in relation to other brands in the market. The two axes of the Power Grid represent Brand Strength (the ability of a brand to differentiate itself and create an emotional connection with consumers) and Brand Stature (the brand’s perceived quality and popularity among consumers). By plotting brands on this grid, businesses can identify opportunities for growth, understand competitive positioning, and devise more effective marketing strategies.

Other terms, while similar in structure, do not accurately represent this specific framework used by the BAV Model, which solidifies the distinction of the "BAV Power Grid" as the correct term.