What is the marketing goal typically focused on in the Decline Stage?

In the decline stage of the product life cycle, the marketing goal shifts primarily toward survival. During this phase, a product's sales and profitability are typically decreasing due to various factors such as changing consumer preferences, market saturation, or the emergence of new technologies and competitors.

Survival may involve stripping down operations, reducing costs, and finding ways to maintain a minimal level of profitability. Companies may not focus as heavily on market share or aggressive promotional campaigns, as those strategies may not be sustainable in a declining market. Instead, the emphasis is often placed on managing resources efficiently and determining how to best navigate through the declining phase while seeking to preserve the product's remaining value or the company's overall financial stability.

This focus on survival distinguishes it from other stages of the product life cycle where maximizing market share, promoting aggressively, or innovating are more prevalent strategies.