What is the main focus of market testing?

The main focus of market testing is conducting trial runs and establishing test markets to evaluate the viability of a product or marketing strategy before a full-scale launch. This process involves gathering feedback from potential customers, assessing how a product performs in a real market setting, and determining the effectiveness of marketing efforts. By using trial runs, companies can identify any issues, gauge customer reactions, and make necessary adjustments to the product or marketing tactics, leading to a more informed and successful launch.

Other options would not align with the primary objective of market testing. Evaluating employee performance focuses on workforce efficiency and effectiveness, which is unrelated to product testing. Analyzing competitor strategies pertains to understanding the competitive landscape, rather than assessing one’s own product. Price adjustments are part of marketing strategy but do not encompass the broader scope of market testing, which is focused on product performance and customer feedback.