What is one primary purpose of labeling?

The primary purpose of labeling is to provide identification and information about a product. Labels serve as a crucial communication medium between the manufacturer and the consumer, giving essential details such as the product name, ingredients, usage instructions, safety warnings, and nutritional information. This transparency helps consumers make informed decisions, ensuring they are aware of what they are purchasing and how to use it safely. Furthermore, labeling can also relate to compliance with regulatory standards, enabling companies to convey required information about their products to consumers.

In contrast, the other options do not reflect the main function of labeling. Confusing consumers does not align with a responsible marketing approach, and enhancing product aesthetics, while possibly a secondary benefit, does not represent the primary reason for labeling. Additionally, increasing production costs contradicts the cost-effective goals companies typically aim for when developing packaging and labels.