What is a characteristic of a pure service?

A pure service is defined primarily by the absence of a tangible product; it is an intangible offering that involves activities or benefits provided to a consumer. This characteristic emphasizes that the nature of pure services lies in the performance of actions rather than the provision of physical items. For instance, professions like consulting, education, or hairdressing primarily deliver value through services rather than physical goods.

Other options do not accurately capture the essence of a pure service. While many services might offer a combination of tangible and intangible benefits or provide physical goods alongside services, these are features of hybrid offerings rather than pure services. Furthermore, a product guarantee does not align with the definition of a pure service either, as guarantees typically pertain to tangible goods rather than solely intangible services. Thus, the defining characteristic of a pure service is indeed that it does not involve any tangible product.