What factor can help contribute to the success of a new product?

Excel in the ASU MKT300 Exam 2. Study with our tailored questions and explanations, designed to optimize your performance. Prepare confidently and succeed!

The factor that can significantly contribute to the success of a new product is its benefit to a large number of people. When a product addresses the needs or desires of a broad audience, it enhances its market appeal and increases the likelihood of widespread adoption. Products that offer significant advantages, such as solving a common problem or improving convenience, are more likely to attract consumer interest and generate sales.

In contrast, a complex design may confuse potential users, potentially deterring them from purchasing the product. A high price point can limit accessibility, making it less appealing, particularly if there are similar alternatives available at a lower cost. Limited distribution restricts product availability, reducing the opportunity for consumers to discover and purchase the product, ultimately hindering its success. Thus, focusing on benefits that resonate with a large audience is a key strategy for maximizing a new product's potential in the market.

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