What does the Innovation Continuum refer to?

The Innovation Continuum refers to a framework that categorizes products based on the degree of innovation they represent. This continuum ranges from incremental improvements to existing products, which require minimal change, to radical innovations that create entirely new markets or product categories. By using this framework, businesses can better understand the nature of their offerings and the innovation process, allowing them to strategically position their products and manage their development cycle effectively.

Categorizing products along this continuum helps companies identify the potential impact of various types of innovations and can inform decision-making around investment in research and development, marketing strategies, and competitive positioning. This understanding is crucial for businesses aiming to innovate successfully while meeting market needs and consumer expectations.