What does the esteem dimension of the BAV Model measure?

The esteem dimension of the BrandAsset Valuator (BAV) Model specifically measures consumer respect and attraction to a brand. This aspect reflects how much value and admiration consumers hold for a brand, influencing their perception of its quality and reliability. When a brand has high esteem, it suggests that the brand has successfully established itself in the minds of consumers, creating a strong emotional connection that drives loyalty and preference.

Esteem encompasses various factors, such as the perceived quality of the brand’s products and services, as well as its reputation in the marketplace. This dimension is crucial in differentiating brands in competitive environments, as it impacts how consumers chose between similar offerings based on personal beliefs and feelings towards the brand.

The other options focus on aspects that do not capture the essence of esteem. The quality of brand promotions relates more to marketing effectiveness rather than brand perception. Market share is a quantitative measure of a brand's sales relative to its competitors and does not reflect how consumers feel about the brand. Finally, the effectiveness of brand partnerships deals more with strategic alliances and collaborations rather than direct consumer perceptions of respect and attraction.