What do all of the BAV models showcase?

The BAV (Brands Asset Valuator) models highlight brand equity as a representation of positive associations with the brand. This framework emphasizes the perceptions and feelings consumers have about a brand, which influence its value in the market.

By focusing on how consumers associate positive attributes such as quality, reliability, and loyalty with a brand, the BAV models help companies understand the emotional and psychological connections consumers have with their products. This perspective on brand equity goes beyond mere financial metrics, illustrating how strong brand associations can lead to customer loyalty, increased market share, and ultimately, financial success.

In contrast, the other options focus on aspects that don't capture the comprehensive nature of brand equity portrayed by the BAV models. For instance, discussing the cost of production or brand licensing rights would not capture the emotional connections and associations that define a brand's equity in consumers’ minds. Furthermore, viewing brand equity strictly in financial terms overlooks the vital importance of consumer perceptions, which are central to the BAV models' approach.