The Augmented Level of a product usually includes?

The Augmented Level of a product refers to the additional services and benefits that enhance the core product and provide extra value to customers. This level goes beyond just the physical attributes or basic functions of a product, focusing on elements that can improve customer satisfaction and foster loyalty.

Including warranty and additional services in the augmented product offering helps to differentiate it from competitors. A warranty assures customers of the product's quality and provides peace of mind, while additional services—such as customer support, installation, or maintenance—can significantly enhance the overall purchasing experience. Together, these components contribute to creating a stronger relationship between the brand and the consumer, encouraging repeat business and positive word-of-mouth.

Intangible benefits, brand reputation, and marketing features, while they can play a part in consumer decision-making, do not specifically encompass the augmented level of a product. Intangible benefits might relate more to the perception of product quality, brand reputation speaks to how a brand is viewed in the market, and marketing features generally involve promotional aspects rather than the enhanced elements surrounding the product itself. Thus, the inclusion of warranty and additional services is a clear representation of what constitutes the augmented product.