Successful products typically match which aspect?

Excel in the ASU MKT300 Exam 2. Study with our tailored questions and explanations, designed to optimize your performance. Prepare confidently and succeed!

Successful products typically align features with customer desires because this directly addresses the needs and preferences of the target market. When a product is developed with a clear understanding of what customers want, it is more likely to resonate with them, resulting in increased satisfaction, repeat purchases, and word-of-mouth referrals.

Features that meet customer desires may include functionality, quality, style, and usability, all of which can influence a customer's decision to choose one product over another. When these features cater to customers’ wants and needs, it establishes a stronger connection and perceived value, driving sales and market success.

In contrast, while high production cost, online sales strategies, and low market entry barriers can influence a product's market presence, they do not inherently guarantee success. A high production cost could lead to higher prices that customers may not be willing to pay if the product does not meet their expectations. Online sales strategies might enhance visibility, but they are ineffective if the product itself lacks the desired features. Similarly, low market entry barriers can lead to increased competition, making differentiating based on customer desires even more crucial for a product's success. Thus, aligning features with customer desires is fundamental for a product to thrive in a competitive marketplace.

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