Informational labeling primarily serves what purpose?

Informational labeling plays a crucial role in delivering essential information to consumers about a product. This includes details such as ingredients, nutritional facts, usage instructions, and safety warnings. By providing this necessary information, consumers are empowered to make informed purchasing decisions that align with their preferences, dietary needs, and safety concerns.

Being transparent and informative helps build trust between the consumer and the brand, which can indirectly lead to brand loyalty over time. However, the primary function of informational labeling is to educate the consumer about the product. This distinguishes it from other options that target brand loyalty, aesthetic appeal, or shelf life enhancement, which are more secondary effects or characteristics associated with product marketing.