How does a product transition from the Growth Stage to the Maturity Stage?

A product transitions from the Growth Stage to the Maturity Stage primarily when sales start to increase at a decreasing rate. During the Growth Stage, a product experiences rapid sales growth as it gains market acceptance. However, as the market becomes saturated and most potential customers have adopted the product, the rate of sales growth begins to slow. This slowing of growth indicates that the product is reaching its peak potential in terms of market penetration, thus signaling the move into the Maturity Stage.

In the Maturity Stage, sales levels off and may eventually decline, but the key factor for transitioning from Growth to Maturity is that initial rapid growth slows down rather than just halting or reversing.

The other options touch on various elements that can impact product performance, but they do not accurately capture the defining characteristic of this transition. For instance, halting net losses may happen at any point during the product life cycle and does not specifically indicate the transition to maturity. Similarly, reaching maximum competition is a factor that affects market dynamics but does not directly correspond with the sales pattern necessary for the transition into Maturity. Developing new features may help sustain a product's life cycle but is not a precursor to moving from Growth to Maturity, as such enhancements can occur at various times throughout