How are brand names typically categorized?

Brand names are typically categorized by ownership structure because this classification helps to understand the relationships between different brands and their parent companies. Ownership structure can be classified into three main types: national brands, private labels, and generic brands. National brands are owned by manufacturers and are marketed across a wider scope, while private labels are owned by retailers and are specific to their stores. Generic brands, on the other hand, do not have a specific brand identity and are often sold at lower prices.

This categorization is significant because it affects marketing strategies, distribution channels, pricing, and consumer perceptions. For example, understanding whether a brand is part of a national campaign or is a store-specific private label can influence how it is marketed and how consumers perceive its quality. Other options like market trends, demographic appeal, and geographic regions, though relevant in different contexts, do not fundamentally define the ownership structure of brand names.