During which stage are product features typically considered basic?

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In the Introduction Stage of a product's lifecycle, product features are typically considered basic because this stage is focused on developing the core offerings that meet the initial market need. At this point, the goal is to establish the product in the market and raise awareness among potential customers. As a result, the features provided generally focus on the essential functions necessary to perform the product's primary role, without overwhelming the market with an extensive array of features.

Additionally, during this stage, companies are often testing the waters and gathering feedback from early adopters to identify which aspects of the product resonate with consumers. This feedback is crucial for subsequent stages, as it helps in refining and adding more advanced features or enhancements in later phases, such as the Growth and Maturity Stages. As the product matures, it will often evolve to include more complex features as competition intensifies and consumer expectations increase.

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