During concept development, which of the following is not typically created?

During the concept development phase, the primary focus is on refining ideas and developing preliminary versions of a product or service. This process usually includes the creation of prototypes, which serve as tangible representations of the concept that can be tested and evaluated for feasibility and user feedback.

A brand message is also an integral part of concept development as it helps to establish the identity and positioning of the product in the market. Developing a clear brand message is essential in ensuring that the concept resonates with the target audience and reflects the value proposition being offered.

A marketing strategy, while often broader and involving long-term planning, is also formulated during concept development to outline how the concept will be introduced to the market, the target demographics, and positioning strategies.

In contrast, a distribution plan is typically focused on the logistical aspects of how a finalized product will reach consumers, including channels, partners, and supply chain considerations. This component tends to be addressed later in the product development process when decisions about production and market launch have been more clearly defined. Therefore, it is not a typical deliverable during the concept development phase, making it the correct choice in this scenario.