Brand equity can be so strong that it leads to the creation of which type of brand?

The notion of brand equity refers to the value a brand adds to a product or service beyond the functional benefits it offers. When brand equity is exceptionally strong, it can lead to the establishment of a master brand. A master brand is one that is widely recognized and associated with high quality and reliability. This type of brand transcends individual products and can encompass a range of related products or services, effectively becoming synonymous with a certain category or market segment.

Master brands leverage their strong brand equity to create a cohesive identity that can be extended across multiple offerings. For example, a master brand often becomes the go-to choice for consumers, exerting significant influence over their purchasing decisions and fostering brand loyalty. This deep-rooted recognition can lead to advantages in marketing, distribution, and competitive positioning, further reinforcing the brand's status in the marketplace.

In contrast, other types of brands mentioned, such as niche brands or generic brands, operate in specific contexts that do not typically benefit from the broad, integrated recognition and influence that a master brand commands. Niche brands are focused on a small, specific segment of the market, while generic brands typically lack the strong branding elements that differentiate them from competitors. Umbrella brands also share some characteristics with master brands but typically represent a range