At what level in the BRANDZ pyramid is brand equity the strongest?

In the BRANDZ pyramid, brand equity is considered the strongest at the Bonding level. This level represents the ultimate relationship between the consumer and the brand, characterized by deep emotional connections and loyalty. At this stage, consumers not only recognize and prefer the brand but also feel a strong affinity toward it, often leading to advocacy and word-of-mouth promotion.

The Bonding level signifies that consumers view the brand as integral to their lives, which translates into greater resilience against competitive marketing actions. This emotional bond allows brands to charge premium prices and enjoy a more stable customer base. While the other levels of the pyramid, such as Performance, Advantage, and Relevance, contribute to the overall brand equity, they focus more on practical attributes and consumer perceptions rather than fostering the deep emotional connection that characterizes the Bonding level.